Industry Pass Information

All Industry Passholders must apply online.
Submitting this form does not guarantee you a pass.

Terms & Conditions

  • Industry Passes are exclusive to individuals working in sneaker, fashion, vintage, and retail communities.

  • Passes are non-transferable. You may not loan or sell your Industry Pass, and anyone conducting such behavior will have their Industry Pass revoked and will be disqualified from Industry Pass at future Sneaker Expo events.

  • Online Press Registration will close 2 weeks before the event. Approved Industry Passholders will be emailed through SeeTicket.us.

  • Industry passes are limited and allocated on a first come, first serve basis.

  • No on-site Industry Pass registration at Sneaker Expo.

  • Does not allow early access, special access, or guaranteed access to related events (panels, interviews, etc).

  • Does not allow you to cut lines.

  • Does not allow access into any events requiring an additional ticket.

  • Friends and family of approved Industry Pass members do not qualify for Industry Pass.

  • Sneaker Expo reserves the right to approve or deny any application.

Industry Pass

  • Industry

    Sneaker Expo welcomes industry professionals in sneaker culture and is thrilled to provide an industry pass for approved individuals.

    Industry Criteria:

    Professionals who attend Sneaker Expo for business reasons such as executive, marketing, sales, business development, managers, executive producers, or other professionals can be eligible for an Industry Pass. Job titles might include agents, publicists, buyers, executives, marketing, sales, business development, producers, or legal representatives. Sneaker, streetwear and other pop culture convention management may also be eligible for an Industry Pass.

    A business card with company name, applicant name, and contact information will be required (to be presented at check-in if application has been approved).

  • Creators & Influencers

    Are you a creator with influential Youtube, Instagram, TikTok, or other social media platforms?

    Creators & Influencer Criteria:

    ◉ Followers: At least 5,000 on Instagram, Facebook and/or Twitter
    ◉ Engagement: 3% or higher
    ◉ Must have created new content within the past three months on topics related contents (product giveaways and contests do not qualify)
    ◉ Must post at least 2x weekly 
    ◉ Active creators includes artists, creators, editors, educators, librarians, licensors, producers, publishers, and tastemakers.

  • Media & Press

    For journalists regularly making editorial contributions in the sneaker, streetwear, fashion or other pop-culture related industries.

    Media & Press Criteria:

    ◉ Active outlets only
    ◉ Outlets must be at least two years old, or on a case-by-case basis in the event that a journalist has created a new press outlet
    ◉ You must be able to provide relevant coverage from other events.
    ◉ Press includes writers, reporters, reviewers, producers, photographers, videographers, etc. who are attending specifically to write about Sneaker Expo and/or cover the event for newspapers, magazines, TV and radio.